IP Advisory & Strategy
Araucaria advises Swiss and international companies on how to protect, use, manage, and enforce intellectual property in Switzerland and across global IP portfolios. Our work covers trademarks, designs, copyright, domain names, contracts, digital activities, and related IP risks.
IP Strategy and Portfolio Management
We help you decide what to protect, where, and how. This includes trademark and design strategy, copyright and domain name issues, portfolio audits and gap analysis, and international protection, with local counsel coordinated where required.
Contracts and Commercial Use of IP
We advise on the commercial use of intellectual property and draft related agreements and legal documents, including licenses, terms of use, e-commerce terms, competition, raffle and promotion rules, influencer agreements, and image rights agreements.
Digital, E-Commerce, and AI Advisory
We advise on legal issues arising from websites, apps, e-commerce, online activities, image rights, and AI. We also develop internal policies and governance frameworks for AI tools, chatbots, and other digital uses.
IP Risk, Conflicts, and Enforcement
We assess IP risks, review conflicts, and advise on enforcement strategy. We handle negotiations, oppositions, pre-litigation matters, and other steps needed to protect or defend your rights.
Online Brand Protection
We protect brands online across domain names, social media, e-commerce platforms, and marketplaces, including monitoring, takedowns, domain name disputes, and Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings.
Whom It Is For
Swiss and international companies, growing brands, and entrepreneurs that need senior IP advice on protection, commercial use, digital activities, or disputes.
Frequently Asked Questions
Can you manage our IP protection and disputes outside Switzerland?
Yes. Araucaria manages international IP strategy, portfolio matters, negotiations, conflicts, and enforcement directly, involving local counsel where required.
Can you help with domain name disputes?
Yes. Araucaria handles domain name disputes, including UDRP proceedings, and coordinates related enforcement where domain names, trademarks, or online brand use conflict.
Can you prepare the legal documents around our brand strategy?
Yes. We draft the agreements, terms, policies, and other legal documents that support how your brand is used and commercialized, including licenses, terms of use, influencer agreements, image rights agreements, e-commerce terms, and promotion rules.
Can you review our existing IP portfolio and tell us what is missing?
Yes. We carry out portfolio audits and gap analysis, identify legal and strategic weaknesses, and recommend what should be protected, updated, enforced, or deprioritized.
When should we carry out an IP portfolio audit?
An IP portfolio audit is particularly useful when your business is growing, entering new markets, launching new products, restructuring, or preparing for investment or a transaction. We review what you own, identify gaps or outdated rights, and recommend what should be protected, updated, enforced, or deprioritized.
Can you assess IP risks before we launch a new brand, product, or digital project?
Yes. We review potential trademark, copyright, design, domain name, contractual, and other relevant IP risks before launch and recommend practical steps to reduce exposure.
Book a strategy session for your intellectual property and global IP portfolio.