IP & Data Protection for Swiss and International Businesses
Araucaria is a boutique law firm in Geneva advising Swiss and international companies on intellectual property and data protection matters in Switzerland. Our core work covers trademarks, IP strategy and enforcement, FADP and GDPR compliance, and related digital, e-commerce, and AI legal issues. We also support Swiss businesses with international legal needs.
Our Practice
Araucaria combines intellectual property and data protection advice in one boutique practice. We help businesses protect and use their intellectual property, manage legal and compliance risks around personal data, and address related digital, e-commerce, and AI issues.
Intellectual Property
We help you protect your brands and creations in Switzerland and abroad, and use them with confidence in the markets that matter.
- Trademark registration and strategy
- Swiss trademark representative before the IPI
- IP advisory, conflicts and enforcement
- Designs, copyright and IP contracts
Data Protection
We assess where you stand under Swiss law and put the required pieces in place, building on the GDPR work you already do.
- FADP and GDPR compliance programmes
- Swiss data protection representative (Art. 14 FADP)
- Privacy notices, records and data processing agreements
- Breaches and access requests
AI Advisory
Legal advice on how your organisation uses AI, at the crossroads of intellectual property and personal data.
- AI policy and governance
- IP in AI inputs and outputs
- Personal data in AI tools
- AI clauses in client and vendor contracts
All legal work is handled by Anca Draganescu-Pinawin.
Founder of Araucaria, Anca is a trademark attorney recommended by WTR1000 for several years and an IAPP-certified data protection expert (CIPP/E, CIPM). She was previously Senior IP Counsel at Novagraaf (Questel Group), where she also developed and led the Online Brand Protection service.
She lectures regularly at CREA (Omnes Education Group) and has been published in World Trademark Review, WIPO Magazine, The Licensing Journal, and The Fashion Law. She is a member of INTA and IAPP.
No outsourcing. You work directly with the person who handles your matter.
Doing business is a bit like gambling. We help you keep the gambling to a minimum.
Why Araucaria
Senior counsel, directly
Clients work directly with senior counsel. Our boutique model allows us to provide focused, bespoke advice and remain closely involved in each matter.
Swiss and international work
Araucaria advises Swiss and international companies on legal matters in Switzerland and supports Swiss businesses with international IP, contractual, and cross-border matters.
A trusted network
Where a matter requires local counsel or complementary expertise, we coordinate with an established network of specialist partners, including our Japan Desk.
Specialist NetworkA clear path from first call to lasting protection.
Discovery call
We take the measure of your activity in Switzerland and what you need to protect or comply with. No commitment.
Bespoke proposal
You receive a clear roadmap: what applies to you, scope, timeline, and fees. No surprises.
Implementation and support
We handle filings, documents, and representation where needed, and stay available as your business evolves.
What Our Clients Say
Anca is a highly competent legal advisor who cuts through the noise. Instead of overwhelming us with jargon, she provides clear, actionable guidance that’s directly applicable to our business decisions—making it easy to understand our options and the risks involved. Anca Draganescu was recommended to me to address the data protection subject, and I understand very well why. Her analysis of the situation is extremely clear and well-structured. She enables novices to grasp topics as easily as possible. Her highly professional and attentive follow-up encourages progress on a challenging subject that often conflicts with other priorities. I, in turn, recommend her to any company that wants to find the light at the end of the DPA tunnel. We've been working with Maître Draganescu-Pinawin for several years, particularly on issues relating to the GDPR and intellectual property. Thanks to her extensive expertise in personal data protection, we have been able to anticipate legal risks and implement effective compliance mechanisms. She demonstrates great rigor, a real sense of pedagogy and knows how to adapt to our operational challenges. Always available, rigorous and clear in her advice, she has established herself as a trusted expert on whom we know we can rely in all situations. Her support is as reassuring as it is indispensable. Working with Anca has been an outstanding experience. From the very first interaction, she impressed me with her professionalism, profound expertise, and clear strategic perspective. Her ability to structure her advice with clarity and highlighting the most relevant aspects makes her guidance highly effective and actionable. What sets her apart is her communication style – always clear, precise, and focused– combined with her ability to manage timelines with remarkable efficiency. I am confident that anyone working with Anca will benefit from her expertise, competence, reliability, and strong commitment to excellence.
Araucaria at a Glance
Frequently Asked Questions
What types of clients does Araucaria advise?
Araucaria advises Swiss companies, including businesses with international activities, as well as international companies with legal needs in Switzerland.
Do you work directly with clients or through other advisers?
Both. We advise companies directly and also work with in-house teams, lawyers, and other advisers where needed.
Can you support Swiss companies with legal needs abroad?
Yes. We handle international matters directly within our practice and involve local counsel where the matter requires jurisdiction-specific expertise or representation.
Is an initial conversation binding?
No. The first exchange is to understand your needs and determine how Araucaria can help, with no obligation to proceed.
Talk to a Swiss IP and data protection attorney.
Tell us what you do in Switzerland. We come back within 72 hours with a clear initial assessment.
- araucaria point sàrl
- Rue de l'Arquebuse 22, 1204 Geneva
- start@araucaria.legal